Everchill

EverChill is a premium Shaved Ice vendor based in Virginia. They aim to create moments of pure joy, one refreshing bite at a time by serving the coolest, most flavorful shaved ice treats that bring families, friends, and communities together. They offer natural flavorings and a higher quality with shaved ice instead of Italian ice and snow cones.

Most people view the shaved ice business as being childish and have snow cones in mind - which often is chunky ice that doesn’t have flavoring throughout. EverChill wanted to stand out by establishing themselves as a refreshing, quality, and innovative shaved ice provider.

I created a clever logo that incorporated an infinity sign and a snowflake to communicate the name "EverChill." Where most other iced treats heavily focus on bright colors and disorganized fonts and graphics - EverChill implements cooler colors and more professional font choices that communicate their higher quality and appeal to an older audience, while still being a fun choice for a younger audience.