Gospel Heights Church Branding
Knowing Him. Making Him Known.
01) PROJECT OVERVIEW:
A new church built on a familiar foundation.
Gospel Heights Church is a church plant of University Baptist Church, established to reach the people of Huber Heights with the Gospel of Jesus Christ. As a new congregation, Gospel Heights needed an identity that felt connected to UBC's existing brand, mission, and values while giving the new church room to develop its own identity and eventually stand independently. We created a visual identity designed to bridge those two needs - familiar enough to feel like part of the UBC family, yet distinct enough to grow into a brand of its own.
SCOPE: Brand Strategy · Logo Design · Visual Identity
02) STRATEGY:
Rooted in the Gospel. Reaching the Heights.
The name Gospel Heights carries a dual meaning. It speaks to the church’s mission to reach the people of Huber Heights, while also declaring that the Gospel deserves the highest place of attention and priority. We carried that idea into the icon, building it from an open book as the foundation of the mark. From it, upward peaks represent “Heights” - symbolizing both the community the church was planted to reach and the outward growth that comes as our relationship with Jesus and knowledge of Him grows.
The visual language was intentionally designed to complement UBC’s existing identity. A minimalist, line-based construction creates a visual connection between the two churches without simply replicating UBC’s mark, allowing Gospel Heights to feel like a natural extension of the church plant while maintaining a distinct identity of its own.
We carried that connection into the color and typography, utilizing UBC’s existing palette and type system. The blue tones reinforce a sense of peace, confidence, trust, and authority while creating a familiar visual thread between the two brands.
03) RESULT:
Connected by mission. Ready to grow.
The resulting identity gives Gospel Heights a recognizable place within the UBC family while establishing a foundation for the church's future. As the church grows toward autonomy, the identity is designed to grow with it - maintaining the connection to its roots while becoming increasingly recognizable as its own community.